The Future of the App

The Future of the App is a paper I wrote (with Tricia Mayer) for Microsoft’s Thinkweek program.
Abstract: Customer relationships are moving online. This shift is leading companies to adopt a new kind of business strategy based in contextual interpretation of data. To execute such strategies, companies will adopt a new kind of application architecture. Companies should assess their position relative to these trends, and shape their plans for customer relationship management and information technology architectures accordingly. 
The paper won a “Best of Thinkweek” award for 2011. It is available on the Microsoft Research website. To download the paper click here.

Copyright © 2012. Alan Bush. All rights reserved.